About

One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the industry as a creative and then metamorphosing into a strategist. Having founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments, he has the most diverse mix of marketing expertise, gained on UK and global business across the widest range of marketing disciplines. This gives him a unique perspective on today’s complex world.

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