I’ve been involved in conceiving a digital event for the DMA which is on the subject of measurement for digital and offline campaigns.
The context is that more and more money is being spent on digital channels because they are perceived as effective (better targeting), efficient (cheaper) and more measureable.
The question we ask is: Is digital delivering what it promises?
What’s important about this subject is that it’s very current and an its something on which the DMA should have a point of view.
We’re conducting a survey which should give us the insight we require to both PR the debate and introduce it on the day.
Its here – please could you ask people in your organisations and also colleagues in other agencies to complete it. We need a few hundred responses, and time is of the essence, as ever!
The date they’ve provisionally booked for the live debate is after work on Thursday 15 October – its at the DMA.
Many thanks, and see you then, hopefully!